Superdata found that North America is out in front with $1.49 billion in revenues, followed closely by Europe at $1.14 billion and Asia at $701 million. Latin America is a distant fourth at $270 million while the rest of the world only generates about $21 million.
While Twitch has become a household name for gamers, YouTube of course remains far more mainstream. Interestingly, when it comes to market share for gaming video, YouTube does draw more viewers but Superdata found that Twitch generates more revenues. The report noted that viewers are on track to spend a combined total of $890 million on paid subscriptions and donations this year.That advertising revenue (which totals 77 percent of revenues) and corporate sponsorships are expected to bring in $2.9 billion in the US this year.
"Publishers have only recently started to leverage online video channels as a key component of their marketing efforts," said SuperData CEO, Joost van Dreunen. "But watching videos online is second nature to the current generation of gamers. Celebrities like PewDiePie, who earned $7.5 million last year, have proven to be important tastemakers in an industry that traditionally knows tightly controlled marketing and press efforts."
The core gaming audience has been critical to the explosion of gaming video platforms like Twitch. Superdata found that American livestream viewers donate an average of $4.64 a month to content creators, and around 44 percent of livestream viewers pay for subscriptions, spending $21 each month on paid content. In fact, single donations to popular broadcasters have reached upwards of $30,000 in some instances. Additionally, while most of the hardcore audience watches live streams, a third also watch eSports, which continues to be a growing sector for publishers with the right games and communities and for sponsors.
Source: Games Industry